I talked a little bit about the photo shoot during a March blog post. But now that I can actually show the socks, I have a few more details to add. First off, we were really luck to get permission to be in a field full of horses. And many of these guys were curious. At one point in the shoot, we had a series of horses come up behind the model. We didn't want to startle the horses (or the model) so every time a horse would sneak up, we'd say "Horse behind you!"
"Horse behind you!"
This lasted for awhile.
One of the shots I was hoping to get was to have the horse's face right next to the socks. The horses were pretty uninterested in grazing right next to socks, so we brought out our secret weapon: apples and carrots. It turns out that it's pretty hard to get a good sock shot next to a horse nibbling fruits and veggies. It does lead to some good outtakes, though.
There were quite a few good shots I wasn't able to use for the book. Either the horse was looking perfect but the socks weren't in focus, or the socks were well positioned but the horse turned suddenly, so all you could see was it's rump.
But when everything lined up, it was pure magic.